Douyin marketing Guide
Douyin Marketing, Four brothers of Byte Dance Company
Douyin is the first brother. Its second brother is its English version APP -Tiktok. Both are developed by a famous Chinese company Beijing Bytedance. Douyin is only accessible with a Chinese phone number. Douyin platform had reached 600 million daily active users upto 2018. Most of the users are young people aged 15 to 22-year-old. You can imagine how popular Douyin is. In China, 85% of its users are under 24-year-old and over 60% are female. Douyin provides many kinds of tools, background music, video editing tool, TV shows clips. The platform system uses hashtag to inspire users to create and upload interesting contents. Douyin makes it a free space without bias and judgments and tired effort, which perfectly fits the mindset of the young generation. At beginning, Douyin app allows users to create 15-second videos and provide a huge collection of background songs and dialogues.
With the rapid increased fans, Douyin launched its e-commerce platform in 2021. Chinese users with a minimum of ten videos are encouraged to start selling on the app. Initially the vendors start selling online through their linking products from China’s most popular e-commerce websites such as JD.com, Tmall, and Taobao to their Douyin store. Up to 2022, Douyin e-shop becomes to run independently. Watching a short video on the KOL profile, any users can go to the e-store directly if they like products presented by KOL. If you like to open eShop account, you will need: A Chinese phone number, a mobile phone, a computer, a Chinese business license and a company seal; You will need an expert to take care of your posts, and share on other social media platforms.
|Module 1||How to do Douyin marketing?|
|Unit 1||Rules and regulation of Douyin platform|
|Unit 2||Rules and regulation of Douyin content creation|
|Unit 3||Douyin recommendation algorithm|
|Unit 4||Guide for Douyin content creation|
|Unit 5||Guide for Douyin account operation|
|Unit 6||Guide for Douyin live stream broadcast|
|Unit 7||How to monetize from Douyin|