Kuaishou Marketing Quick Guide

kuaishou marketing

Kuaishou Marketing Quick Guide

Story of Kuaishou
Kuaishou is one of China’s largest short video platforms with over 900 million users. Kuaishou is less big than Douyin, but taking the Chinese media industry by storm. In 2012, Kuaishou was firstly launched in Beijing as a GIF creator app. With time goes on, Kuaishou has evolved into a video platform where peopke share their daily lives. Kuaishou has developed ecommerce. Users can sell their merchandises and can also buy products on its APP. Kuaishou is different from the traditional Chinese ecommerce, JD.com and Taobao. Both Kuaishou and Douyin have attracted the branded stores, to sell through the way of social media engagements and networks. Kuaishou reached over 300 million daily active users, a huge increase of 41.5% in 2020.

Why Kuaishou suddenly becomes a popular APP?

Covid19 leading to a big increase in digital consuming
Covid19 spreading makes lots of Chinese business lockdowns and social isolation, but Covid-19 has led to a fast increase in digital adoption. Kuaishou social media benefits directly from the live-streams.

Investments in e-commerce and live-streaming
Many brands turned to Kuaishou, to connect to their customers via live-streams during lockdown. Investors are interested in a significant increase in live engagement, with big expectation to gain in the Chinese ecommerce market.

Money driving example - Douyin Follower
Douyin has risen to the frontier as a successful leader. That set up a good example to drive Kuaishou to follow up. Kuaishou has actively launched its own eshop system, attracting large amounts of social media influencers to its platform.

Features of Kuaishou users
Most users are young under the age of 30
Evenly split between male and female users
Users located mostly in Tier 2 and 4 cities in China
Average time 60 minutes on the app per day
19 million content creators for digital marketing purpose
Lifestyle content 30% of all categories on Kuaishou