Little Red Book APP Tutorial
Little red book (Chinese name -Xiaohongshu) is a Chinese social media platform. It was established in 2013 by Xingyin Information Technology (Shanghai) Co., Ltd. Little red book is not as big as Douyin, Kuaishou social medias. At beginning, Little red book APP stands its business mold as an e-commerce, planting grass at beginning, followed by harvest later. In recent years, Little Red Book has developed the sharing feature, allowing its users to share a post on other social media like WeChat, Weibo, or also mail and text message. At beginning, RED tend to overprotect its content, but now it’s getting more and more integrated into the Chinese digital ecosystem.
Little Red Book e-shop is not as famous as Douyin and Kuaishou social ecommerce either. Little Red Book has a 6% share of the social ecommerce market. Little Red Book may look new to many foreign business in China. The brand is booming. The platform promises to be the future leading platform of social media/e-commerce in China. In 2018, Little Red Book reached 1,4 billion RMB total sale value and declared that the app will reach 3 billion RMB of turnover by the end of 2019.
|Module 1||How to do digital marketing on the Little Red Book APP?|
|Unit 1||Things need to know before starting your digital marketing on the little red book APP|
|Unit 2||What is the algorithm of little red book APP?|
|Unit 3||What five features of the little red book APP?|
|Unit 4||How to monetize from the content marketing on the little red book?|
|Unit 5||What is the dandelion platform? What are their features?|
|Unit 6||How to create quality contents for the little red book APP?|
|Unit 7||How to broadcast sales on the little red book APP?|
|Unit 8||How to start your partnership with KOL on the little red book?|