Wechat marketing Tutorial
wechat mini app e-commerce
WeChat - The most remarkable Super-APP in China
WeChat is more than just a messaging app, it has grown to be the biggest instant messaging app in China. WeChat is known as Weixin in Chinese. Its features are similar in function and form to other social media sites, such as Facebook messenger or Whatsapp. WeChat has more than 1.2 billion active daily users on the Chinese market. Those users spend around 82 minutes per day. 60% of WeChat users check the app more than 10 times per day. There are 38 billion messages exchanged daily in the Chinese market, while comparing to WhatsApp with its 55 billion daily messages. Apart from using it as a way of communication with friends and family, it is used by Chinese customers to follow and interact with their favorite brands and that is why thousands of companies now sell on WeChat. Our tutorials will share with you some tips to set up a WeChat Store and to sell your products there as an international merchandiser.
WeChat App Features
Send messages, voice messages, and videos
Make voice and video calls
Built-in WeChat Pay to send money and collect money in multi-currency
Share text, photos, and videos on WeChat Moments
WeChat Channels same functions like Tik-Tok
Built-in WeChat Stores
Wechat Mini-Programs Ecommerce
Wechat Official Account market research
Wechat Official Accounts promotion
And so much more. WeChat becames a whole ecosystem, where you can do basically everything you need to do using your phone.
| Module 1 | Work Wechat and Wechat Moments |
| Unit 1 | What is work wechat? What is the difference between Work wechat and personal wechat? |
| Unit 2 | What is wechat search? |
| Unit 3 | What is wechat moments? |
| Unit 4 | How to increase your wechat conversion rate? |
| Unit 5 | Advantages of work wechat |
| Unit 6 | How to set up your persona on work wechat ? |
| Unit 7 | How to make an excellent wechat moments? |
| Unit 8 | How to create contents to target to different audience? |
| Unit 9 | How to manage your fans-list and wechat moments? |
| Unit 10 | Frequently asked questions of work wechat and wechat moments |
| Module 2 | Wechat official account platform |
| Unit 1 | What is wechat official account ? |
| Unit 2 | How to apply for wechat official account? |
| Unit 3 | How to register wechat official account outside of China? |
| Unit 4 | How to name your wechat official account? |
| Unit 5 | Rules to operate your wechat official account |
| Unit 6 | Rules to create your original contents |
| Unit 7 | How to monetize your wechat official account |
| Module 3 | Wechat Video Horn |
| Unit 1 | Rules to manage your wechat video horn |
| Unit 2 | How to create your contents for your wechat video horn? |
| Unit 3 | How to set up your persona? |
| Unit 4 | How to set up the wechat tune and style? |
| Unit 5 | Four styles of contents on wechat video horn |
| Unit 6 | How to operate your wechat video horn? |
| Unit 7 | Skills to build your fans-list on wechat |
| Module 4 | Wechat Mini-Programs |
| Unit 1 | What is wechat Mini-Programs? |
| Unit 2 | Preparations before building your Mini-Programs |
| Unit 3 | Rules to operate your Mini-Programs |
| Unit 4 | Choice of Mini-Programs developers |
| Module 5 | Wechat eShop |
| Unit 1 | How to open your personal wechat eshop? |
| Unit 2 | How to open your company wechat eshop? |
| Unit 3 | How to name your wechat eshop? |
| Unit 4 | Choose the right category of Wechat Merchandise |
| Unit 5 | How to name your franchised eshop? Flagship eshop? |
| Unit 6 | How to set up affiliates system on eshop? |
| Unit 7 | How to promote your eshop on wechat public account platform? |
| Unit 8 | How to connect your eshop to your wechat video horn? |
| Unit 9 | How to broadcast live sales on eshop? |
| Unit 10 | How to create coupon for your eshop? |
| Unit 11 | How to run your eshop? |
| Unit 12 | How to create your merchandise on eshop? |
| Unit 13 | How to handle your orders and delivery on eshop? |
| Unit 14 | How to sales and customer service on eshop |
| Unit 15 | How to check and analyze the data center of your eshop? |
| Unit 16 | How to settle payment with wechat company? |