Baidu Baijiahao, Why to use?

1.Baijiahao is another content farm of Baidu. There is no better choice in China for search engine optimization because Baidu has dominated the Chinese search ecosystem. Baidu Knows (the question-and-answer platform) and Baidu Baike (Chinese Wikipedia) belong to Baidu’s own family of sites. Baijiahao is Baidu’s blog platform for independent writers, bloggers, freelancers, business brands and journalists. Baijiahao business model is to let bloggers earn money through advertising, instead of direct pay from Baidu.

2. Baidu search engine overemphasizes on its own ecosystem. Baidu’s algorithms always feature its own content pool. The first page search results always return from the relevant Baidu Baike, Baijiahao. Your visibility under Baidu search results is not simply because of its content quality, but because whether you have place it to a right place. “Chinese tech companies have almost uniformly adopted closed business models, greedily hoarding their data on their own platforms.”Fang Kecheng, a Chinese communication specialist.

How to use Baidu Baijiahao to maximize your digital marketing?

  1. Build your content on Baidu’s own “walled gardens”. Baijiahao (another translation Baijia Horn) works as an influential social media platform like WeChat and Weibo. Baidu’s competitors do not allow Baidu access to their sites and data. Even Chinese ecommerce sites, such as Taobao, keep Baidu from indexing their website. That has pushed Baidu with little choice but to respond by developing its own similar platforms and building a walled garden of its own data pool.
  2. Obvious commercial contents are strictly banned. Why does Baijiahao strictly punish all promotional purpose articles and videos? The reason is because of Baidu business model: Baidu is trying to turn itself into a marketing platform. Baidu wishes all users coming to use its search functionality inside its own walled garden, then Baidu is able to profit from the views and clicks. If the blogger and influencers create content with obvious promotional sales, even adding Wechat barcode or Taobao links, that would break its rules, let alone to lead part of the traffic flow to its competitors. Please do not let Baidu feel his cakes are shared. Baidu needs large amounts of quality independent free-paid authors, but Baidu does not want obvious profit-driven digital marketing contents.
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Baidu Baijiahao Verification

  • Baidu V certification enjoys priority ranking. Identity and occupation authentication is the identity authentication conducted by Baijiahao platform for creators in various industries. In order to increase the credibility of the content quality, to obtain an identity professional certification is a better way to identify the author's identity. After passing the verification of identity and occupation certification, you can apply for V certification after reaching the requirements of a certain number of fans. Baidu V verify enjoy the rights and interests of fans, search business cards and priority to be recommended by Baidu algorithm.
  • Baijiahao Enterprise Authority Certification is required annual fee payment (around 100 USD). Enterprise Baijiahao is the key of Baidu's brand position ecology. After your payment, your verified service account is opened, so your brand is allowed to occupy the marketing programs in the early stage of your business. Once the "Enterprise Authority Certification" has been obtained, Baidu search with front-end traffic portal allows target users to view the contents of your Baijiahao on search. Baidu recommendation algorithm will automatically present your contents to potential target users ahead of your competitors through its big data analysis.

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