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Instagram Marketing Strategies

Every Brand Needs To Know

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How Our Instagram Marketing Service Works

We set up hashtags for your Instagram account

Aside from the images, the hashtags are the most essential element of your post. While captions help you tell the story behind the image, hashtags assist you to get your photos (and caption) seen by those outside your current sphere of followers. Here are three main Instagram marketing strategies we use to choose hashtags:

  1. Use popular hashtags that have the excellent chance of having searched for (e.g., #love)
  2. Use less famous hashtags yet highly-relevant hashtags. These might drive fewer users to your posts, but the ones who do find you will be right targeted.
  3. Use hashtags generally thought to draw new followers (eg. #followme, #follow4follow and #follow).

Optimize Your Entire Profile

We help you properly optimize your Instagram profile, which has an important impact on how many people click-through to your site. Please read our proposals to optimize your profile as following:

  • Ensure your images and description gel with your brand's vibe;
  • Always include a hyperlink back to your website. We may create a landing page specifically for Instagram traffic, or change up the link destination to promote your current campaign or content.
  • Use your business logo somewhere in your profile so visitors know it belongs to the official profile of your company.
  • Consider adding one brand-specific hashtag to your profile so customers know it 'belongs' to you.
  • Include your physical location if you have a local business.
  • Ensure the photographs and other content keep consistent with other social media properties.

How Our Instagram Marketing Service Works

Use Instagram ads to extend the reach of your posts

We help clients create advertise on the Instagram platform. We have to remind you that we need your Facebook account to create an Instagram ad; Ads can only be created in Facebook ad creation or Power Editor. Then, we are able to test out ads for your company to extend the attain of your organic posts. Based on the case study on the Instagram site, McDonald's received a forty-seven point lift in advertisement recall, "one of the highest Nielsen Brand Effect consequences seen so far globally". It is worth trying for your business!

Keep your images in line with your brand's vibe

As an experience proven Instagram marketing agency, our experts pay careful attention to how your images contribute to your brand's identity. We help clients choose an overarching theme to their images - and this theme is also closely associated with your overall company image. Take Starbucks as an example, whose company mission statement is as follows: "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Their Instagram posts support this statement perfectly, presenting up inspirational and heart-warming photographs. Rather than simply posting promotions and random snapshots of coffee, their Instagram marketing strategy is to use their images to support their mission statement.

Growing your followers is a work combining art and a science

Without a solid base of followers, your efforts on Instagram are possibly to be fruitless. Luckily, the number one secret to growing your fans is surprisingly simple: lasting engagement certainly ends in followers. As we keep on publishing engaging and relevant snapshots, your follower number will grow organically. Our techniques which are likely to speed up this process is that quality beats quantity. We edit your account to leave only the best images. We always include a relevant caption to keep contents consistent. We will discuss with clients to ensure for whom to post and why to post. We use a tool like Piqora to see which images are leading to the highest engagement (then post more of them).

Plan the optimal posting frequency

SEO Talent Tech experts help you push the envelopes and schedule your posting frequency. We start with once a day, and gradually increase the frequency. According to the research of Union Metrics, based on totally tracking 55 brands on Instagram, they found that most brands published an average of 1.5 times per day. Perhaps especially, however, they found that posting more often did not bring about reduced engagement. They write, "Our initial assumption about those high-frequency posters was that the more often a brand post, the lower their engagement rates would be on the next coming posts. However that does not appear to be right. So far, we haven't seen any relationship between the amount of content a brand posts each day and the engagement rates those posts receive, and definitely not a negative one."

We act as a follower

There are some techniques we use for finding people worth following. Find people we already know: While logged in, go to your profile page and click in the top right hand corner of the screen. Tap on 'Find Friends' to follow people on your Facebook friends list, contact list and suggested users list. We shall use the search bar to look for people or companies we know. Find people we might like to follow via Instagram's Search and Explore feature. Click on the magnifying glass icon, and then scroll down to 'Explore Posts' or 'Explore People'.We follow influencers in your industry. Search for industry-related hashtags. This is perhaps the only effective approach for finding focused customers to comply with to your niche. We will do a Google search for influential users in your industry (e.g., "social media" + Instagram).

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Post a variety of engaging photos and videos

SEO Talent Tech specialists include some popular post ideas as following:

  • User-submitted pictures
  • Behind-the-scenes photos of your workspace or employees
  • Sneak peeks of new merchandise
  • Easy image created by using a tool like Canva
  • Short product demos or tutorials
  • 'Day in the life' photographs to reveal your personal side
  • Vacation-themed pictures and videos

Instagram marketing Price Packages

Use the right tools to streamline your efforts

Instagram Standard Plan

US$ 90 / Month
  • Instagram account creation
  • Profile picture
  • Profile content writing
  • Upload image 20/month (images are provided by the client)
  • Increased engagement
  • Use of relevant hashtags
  • Follow relevant people
  • Respond to comment and replies
  • Increase in followers
  • Reaching target market
  • Custom vanity URL
  • Dashboard analytics
  • Progress report (weekly/ monthly)
  • Support (email/ chat/ call)

Instagram Pro Plan

US$ 140 / Month
  • Instagram account creation
  • Profile picture
  • Profile content writing
  • Upload image 40/month (images are provided by the client)
  • Increased engagement
  • Use of relevant hashtags
  • Follow relevant people
  • Respond to comments and replies
  • Increase in followers
  • Reaching target market
  • Custom vanity URL
  • Dashboard analytics
  • Progress report (weekly/ monthly)
  • Support (email/ chat/ call)

We help you to manage your visibility on Instagram

track activities transparently, get reports and view performance of your campaign.