Kuaishou Marketing - a Popular Chinese APP
Covid19 spreading makes lots of Chinese business lockdowns and social isolation, but Covid-19 has led to a fast increase in digital adoption. Kuaishou social media benefits directly from the live-streams.
Many brands turned to Kuaishou, to connect to their customers via live-streams during lockdown. Investors are interested in a significant increase in live engagement, with big expectation to gain in the Chinese ecommerce market.
Douyin has risen to the frontier as a successful leader. That set up a good example to drive Kuaishou to follow up. Kuaishou has actively launched its own eshop system, attracting large amounts of social media influencers to its platform.
How international brands use Kuaishou?
To produce unique contents on Kuaishou
After providing the necessary business documentation, you will pass the registration and open a business account. Kuaishou is the ideal channel in China to reach young audience. This means producing creative content, such as, videos and livestreams to engage users, and raise brand awareness on the platform.
To advertise on the Kuaishou platform
There are several paid advertising plans for you to choose. These include display ads, newsfeed ads and discover ads. The ads form can be short video clips or banners. You may use the direct traffic to your account profiles, external websites, and e-stores. Each advertising can set to users based their gender, age, location, interests, and behavior on the platform.
To build KOL collaborations on Kuaishou
Partner up with a KOL is an effective way to start your digital marketing. Select a quality KOL with a proven track record. Your Chinese agent understands more to your target consumers. They help you boost e-shop sales, maximize exposure with paid marketing and analyze ROI. They are familiar with China market and know how to use the partnership between Kuaishou and JD.com.