Little red book APP (Chinese name -Xiaohongshu) is a Chinese social media platform. It was established in 2013 by Xingyin Information Technology (Shanghai) Co., Ltd. Little red book APP is not as big as Douyin, Kuaishou social medias. At beginning, Little red book APP stands its business mold as an e-commerce, planting grass at beginning, followed by harvest later. In recent years, Little Red Book APP has developed the sharing feature, allowing its users to share a post on other social media like WeChat, Weibo, or also mail and text message. At beginning, “RED”tends to overprotect its content, but now it’s getting more and more integrated into the Chinese digital ecosystem.