Developing Twitter Marketing Strategy
Be a resource, not an advertiser.
Why consider Twitter Marketing?
Twitter Financial Statistics
Allow us to collect some expert recommendation over the last years, hopefully the subsequent passages gathered from Twitter to help you broaden a Twitter marketing strategy. There are two-thirds US companies use Twitter for advertising and marketing. Five million tweets are posted every day in overall. This is lots noisy to break thru. Let us to study a few Twitter financial statistics.
Twitter earned $595m in revenue in Q1 of 2016
There are 3,900 employees
Twitter eventually turned a profit in the last closing 12 months, posting net income of $7 million in Q4 of 2015
On November 7, 2013, Twitter priced their IPO at $26 per share. By May 17, 2016, the price had fallen to $17.75.
Twitter Marketing Statistics
65.8% of US companies with 100+ employees use Twitter for marketing;
77% of Twitter users feel more positive about a brand when their Tweet has been responded to;
58% of top brands have over 100,000 followers on Twitter;
92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day;
The average Twitter user follows five businesses;
80% of Twitter users have mentioned a brand in a Tweet;
54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content); The last two years have seen a 2.5x increase in customer service conversations on Twitter; 60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes. 76% of consumers are likely to recommend the brand following friendly service; Companies using Twitter for customer service see a 19% lift in customer satisfaction; Tweets with images receive 18% more click through, 89% more likes, and 150% more retweets. In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year.
How Our Twitter Marketing Service Works
Profile setup to make your tweets look good
We start by creating an optimized profile that will raise the visibility of your account and attract new fans. Your Twitter profile is the place to allow your audience recognize who you are, what you do, and how you can help them. And, since Google shows Twitter profiles in its search results, we will optimize your profile for SEO by adding targeted keywords.
We shall use link shorteners to make your tweets look shorter and neater. Adding videos and using the right size images is a need for your Twitter marketing strategy. It makes your Tweets stand out and appear more attractive. Additionally, they earn more engagement - Twitter research has proven videos gain 2.8 times more retweets than Tweets without. Buffer observed that Tweets with images earn 1.5 times the engagement. We help you write an engaging bio that genuinely explains what you do will help people to understand whether or not they need to follow you or not. Include a hyperlink for your web to drive referral site visitors and allow users to discover more.
Unique Content Creation
Selling awesome content is a big part of what Twitter is all about. Our professional social media team research deeply into Twitter and industry analytics to decide the hashtags and content subjects so as to trap the most clicks from your possible audience. Then, we create and share the content at best times so as to catch up engagement. In order to reach satisfied result, we make sure the content is treasured and relevant to your readers. "Create great content that solves pain points and work on building as much earned attention on social media that is as global and engaged as possible." Jeff Bullas (@jeffbullas)
We tweet the identical content more than once…In contrast to other social networks, Twitter doesn't curate the content you see by using an algorithm. Instead, the reverse chronological timeline presents Tweets from everyone you follow in a single continuous stream. The absolute volume of Tweets means that a single one about your newest blog post maybe overlooked by a large number of your followers.
Don't be worried to tweeting the same content more than once. In fact, one study indicates that the second or third tweet relating to a specific subject may perform higher than the first. While it's an amazing idea to submit several Tweets pointing to the same content, making the text and image of the Tweet different each time guarantees that your feed looks more attractive and exciting. This solution also allows you to investigate the kinds of Tweet which attract most hit, by comparing to the clicks and engagement in an analytics platform.
We help your twitter to be consistent to focus a specific industry, rather than trying to be all things to everyone."Publishing a stream of fragmented, unrelated posts on your social media channels is an easy way to lose fans and credibility. This is a tactic that is easily said, and more difficult to achieved. Take note of industry news, read posts of other professionals, and think earlier than replying."Will McInnes (@willmcinnes)
Follower Growth
To increase follower growth, we target our content development efforts toward your ideal audience, talking directly to their needs, challenges, and dreams. Part of the process includes the unique writing of comprehensive buyer profiles that assist us align our content with the interests of your potential fans. Our next step is to supervise and keep your Twitter network with timely responses and social engagement. We represent your company in front of the fans, to be a resource, not an advertiser. By sharing enormously relevant content from other sources, we position your brand as an authority, to give a helpful source of information of your industry, so as to appear as another helpful piece of content rather than pure self-promotion which is least trustworthy."Standing out means not trying to be all things to all people. Become the best answer for what you want to be influential about, and stand out by being unique."Lee Odden (@leeodden)
We use social media to find fresh content and make Twitter lists which can be a great way to monitor what the industry is talking about. "On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content and less than 5 percent talk about what your organization does."David Meerman Scott (@dmscott)
We respond to questions quickly. When Tweeting a brand, 42% of survey respondents want a response within an hour. 57% expect the same level of response regardless of the time of day. Social customer service can make customer care cheaper, deliver quicker response times and lead to happier customers.
We chat on Twitter to help build authority, to connect to clients and prospects, promote your brand beyond your regular audience and grow your reach.
We use tools like Click to Tweet or the Digg Digg WordPress plugin to let readers to share posts direct from your blog. Make it easy for people to share your articles with only a couple of clicks.
Twitter Advertising & Competition Creation
Marketing on Twitter lets you to pinpoint niche audiences all the way down to the keywords they search for and the TV shows they watch. Our professional Twitter campaign management team creates optimized advertisements for your services and products that convert visitors into leads and clients. Then, we run your marketing campaign and optimize it continuously by stopping and adjusting the lower performing ads and boosting the better.
SEO Talent Tech outlines the best times for publishing in order to increase engagement. We use the tool, Tweriod, telling us when your audience are online and when your Tweets gain the most exposure. SEO specialists help you create a competition that can drive lots of engagement. We ensure it is fitting on your target market, but executed well a good giveaway can boom engagement and extend your reach.