WeChat Marketing Super Chinese APP

WeChat is more than just a messaging app, it has grown to be the biggest instant messaging app in China. WeChat is known as Weixin in Chinese. Its features are similar in function and form to other social media sites, such as Facebook messenger or Whatsapp. There are 38 billion messages exchanged daily in the Chinese market, while comparing to WhatsApp with its 55 billion daily messages. Apart from using it as a way of communication with friends and family, it is used by Chinese customers to follow and interact with their favorite brands and that is why thousands of companies now sell on WeChat. Our tutorials will share with you some tips to set up a WeChat Store and to sell your products there as an international merchandiser.

1.2 billion active daily WeChat users in China market
Users spending around 82 minutes per day
WeChat users check the app more than 10 times per day

How to start your digital marketing on WeChat ?

Opening a wechat store is far from enough. What you need is a marketing strategy to attract customers to your Official Account and Wechat Store. There are several ways to do it.

  1. Take care of the branding and reputation of your company. A good tailor-made strategy helps you win brand recognition among Chinese customers. If you don’t speak Chinese, you may consider to hiring an agent.
  2. Work with Chinese KOLs (Key Opinion Leaders) and KOCs (Key opinion Consumers) as partners. They are two types of Chinese social media specialists who can influence the purchasing decisions of others.

3. Working with Chinese influencers

Working with Chinese influencers is another way to bring a large audience of engaged customers to your WeChat Official Account and WeChat Store. The influencers will help you build links directly to your WeChat Stores and boost your brand awareness and reputation.

4. WeChat Advertisement.

There are three main types of WeChat advertising formats; The first one is WeChat Moment ads (ads in feeds); Secondly, Wechat subscription ads appears at the content bottom in form of advertising banners. Thirdly, Banner Ads are the traditional square or rectangular ad formats to appear at the top or bottom of the screen.

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Contact us to launch your Wechat Store

Hire us as your digital marketer, to help you to develop your business in China. We have a lot of experience with foreign customers wanting to open a shop on WeChat. We help you linking build, generating brand awareness, engaging fans-list and building brand reputation. If you don’t know how to start advertising on WeChat and how to open an advertising account, contact us for a consultation! WeChat 18918151538