
Zhihu Marketing 知乎
Zhihu Marketing is another great tool for you to run China B2B marketing. The brand Zhihu 知乎 is usually translated to “Do you know?”. As one large Q&A Chinese platform in China, it is compared to the American website Quora. Zhihu is launched in 2011 in Beijing, and has grown to be the largest Q&A (question and answer) platform. Zhihu has reached more than 420 million registered users upto 2020. The website works similarly like Quora, for users to ask questions and to get answers from the community. There are several competitors in China providing this kind of service, such as, Baidu Zhidao, Soso Wenwen, but Zhihu is more popular among the Chinese users.