Facebook Marketing Strategy. Plan 1
Facebook Marketing Strategy Standard Plan (1)
√ US$ 129 /month
√ Facebook fan page creation and management
√ Content writing (long info and short description)
√ Facebook cover image
√ Updating posts 20/month
√ Increase in facebook likes
√ Access to premium apps
√ Respond to comments and replies
√ Respond to messages
√ Use of relevant #tags
√ Integrating social button on website
√ Custom vanity URL
√ Facebook ads management ($140/month)
√ Facebook custom tab ($120 additional)
√ Facebook contest ($99/contest)
√ Custom video creation ($350/video)
√ Spam monitoring
√ Dashboard analytics
√ Progress report (weekly/monthly)
√ Support (email/chat/call)
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Three key points guide us Facebook marketing strategy
- Focus on quality useful post instead of spam.
- Interaction is more important than fan count.
- Customize tab is a key to manage look and feel according to your products.
Profile Photo and Cover Image Setup
We usually choose your logo as your profile photo. Your cover image should show unique feature of your products or service. Pick a photo that will enhance your page and draw the eye of your visitors. Your profile section is your chance to tell anyone coming to your page what your business does. Good information should be put here to tell people what your company does and why you are different. It is worth taking some time to write it specifically for your Facebook audience. A casual tone usually works best on facebook to keep your expression friendly and informal.
Facebook Marketing Strategy- Build a Fan Base
As one Facebook marketing strategy, we create events tab to let people sign up and join your webinars, to get more fans to engage with you. Post useful information on the wall, not let your fans feel the endless updates about the same thing, clogging the news feeds of your fans. We shall work together with you to link to the articles related to your company or your industry, to your recent new blog, to open coupon codes for fans to save on your products, to announce new products or to propose online tools useful to your fans.
Responds to comments and questions
We play the role to interact with the fans, ask the fans some questions.
Getting your fans involved with your page is a great way to inspire loyalty.
Asking questions in your updates gets people involved, but on their own terms. What you ask depends largely on your product and your niche, but asking open-ended questions usually generates better responses. Asking opinions on a new product idea or project can be a good way to convince your fans that your company cares about what they want. Getting more engagement on a post may also help you reach the top of the Facebook News Feed.
Facebook Marketing Strategy – Create Targeted Facebook Ads
Facebook has one of the best targeted advertising programs online since it gathers so much demographic information about its users. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment. Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits to keep your budget under control. We can create ads that direct to your Facebook page, or to your official site. We can create ads to promote an event, or for mobile app installs and app engagement. The custom created ads targeting for different demographic groups are going to garner better results. We use our knowledge to help you reach powerful targeting parameters; at the same time to help you save depending on your goals.
Facebook Marketing Strategy to Keep Groups Growing
Facebook groups function similarly as discussion forums, but with additional features that pages and profiles have (like a wall). If you have more budget, you may consider of creating groups related to your industry or product offerings as a way to reach out to potential customers. While you take the advantage of free and high levels of engagement, you would have to plan a higher investment and marketing budget on the manpower since keeping groups growing can be very time consuming.
Study Your Statistics and Results
Facebook offers some really great analytics for pages. Pay attention to them. If you see a big surge in fans (or a drop off), look at what you’ve posted recently and see if you can find out a reason for the trend. Then, post more of that kind of content (or less, if you’re losing fans). As a conclusion, Facebook has strong and flexible marketing options that the users can custom make it to fit your budget, business type and time limitation.
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