Pinterest Marketing Strategy – Standard Plan 1

Description

Pinterest marketing strategy 

Use Secret Board to Save Content for Future

Pinterest marketing strategy tips. Simply create a secret board as soon as you have awesome images to re-pin. Next, pin an image to that board and add original pins URL in the caption. You can use this way to go back to re-pin it publicly later, which is another similar bookmarking option to use.

Have An Eye-catching Cover Photo, Focus on image quality

Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, it is worth your time to optimize the Cover photos on Pinterest of each board, to choose a high-quality image that is attractive and bright for your cover photo.

Pinterest marketing strategy – Engage Influencers

It is understandable you have not many Pinterest followers to begin with, but it does not mean you can not develop more fans in the future. Our Pinterest marketing strategy can help you engage your most influential fans from our newly custom made landing pages.

Pinterest marketing strategy – Follow Your Competitors

Find some influential Pinterest accounts in the same industry of yours, and learn from your competitors. The beginning research maybe time consuming, you will discover what they are actually doing on Pinterest and learn from their actions. So, if you follow your competitors, they will likely do it for you as well. Imitation is the best form of flattery. However, only some best practices will help you promote yourself in better ways.

Pinterest marketing strategy – Share Your Blog Posts

Make sure your new blog post can bring value to readers, as a good result, this will naturally interest Pinners into sharing it further.

Pinterest marketing strategy – Join Community Board

Try researching and joining community boards within your business sector. This way you will reach a highly targeted audience that you would not have access to. Also, they not only reach to the contributor board but also allow users to follow the community board.

Track and Measure Your Presence with Analytics

Please use Pinterest’s own analytics platform, which is the best way to track your profile and engagement growth. Find your top influencers and repeating Pinners and measure your competition.

Include Rich Product Pin to Your Site

Rich Pins are pins that include extra information right on the pin itself. Rich pins give you more brand visibility and traffic to your eCommerce business website.

Use Keyword in Your Descriptions

Include relevant keywords to your profile and boards descriptions that relate to your business. It is a must to do in order to let your Pinterest account be exposed under a search result.

Use Different Image to Link Back to Your Site

You can use a fresh image to promote an old blog post. Upload a Pinterest friendly image, click on “+” on your Pinterest page and lastly select“upload a pin”.

Pinterest marketing strategy – Pin Regularly

Pinning consistently helps maximize your store’s exposure and customer engagement with your brand. Please schedule your Pins regularly, it shows you are part of the Pinterest community rather than just using Pinterest to store pictures.

Cross Promote Your Pin to Increase Followers

Take advantage of other networks to grow your Pinterest followers. You can tweet about your new pin board on Twitter and other social media to promote your Pinterest account. 

Written by Manisha Sukhyani, Pinterest marketing strategy Expert at SocialPilot